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SE TROUVE A PARIS 

37, Rue Pasqjjier 

chez 

PAVL POIRET 

Couturier. 



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IL A ÉTÉ TIRÉ DE CET OVVRAGE DEVX CENT CINQVANTE 
EXEMPLAIRES SVR PAPIER HOLLANDE, MIS DANS LE 
COMMERCE AV PRIX DE QVARANTE FRANCS L'VN, 



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«FIRST OF THE FASHION CELEBRITIES": TEN POCHOIR PLATES 

OF PARIS FASHION DESIGNS BY PAUL POIRET, 

WARMLY INSCRD3ED BY MIM 

(POIRET, Paul) IRIBE, Paul. Les Robes de Paul Poiret. Paris: (Société Générale 
d'Impression, 1908). Slim quarto, original cream paper boards. 

Limited first édition, one ofonly 250 copies, containing 17 ofthe latest Paris 
fashion designs and seven short hair styles byfamous French couturier Paul 
Poiret, drawn on ten lithographie plates by Paul Iribe and hand-colored en 
pochoir. This présentation copy inscribed, "À Monsieur Max Meyer, un 
Américain bien Pausière, qui aime et comprené touts les belles choses. Paul 
Poiret. " 

Designer Paul Poiret dominated the Paris fashion world from 1909 to 1914, 
revolutionizing haute couture with his designs for the "new woman," designs 
that abandoned constricting corsets in favor of loose-fitting tunics, capes, 
kimonos and pantaloons. "He is often considered the first designer to make 
fashion an art form... and had enormous influence on later générations of 
couturiers" (Wendy Moonan). Inspired by Art Nouveau, East Asian prints, and 
the Ballets Russes, Poiret created jeweled evening gowns, billowing harem 
pants, fringed capes, and exotic turbans. His colors echoed the fiery tones 
characteristic of Bakst's costumes for the Ballets Russes, and while Poiret would 
never admit to imitating Bakst, his influence on Poiret's fashions was quite 
évident to knowledgeable contemporaries. Regarded as the "first ofthe fashion 
celebrities" (Mary Bawa), Poiret is responsible for the "hobble skirt" and the 
short-hoop "lampshade" tunic. In addition, he is credited with being the first 
clothes designer to produce his own line of perfumes and cosmetics. The 
wonderful plates by fashion artist Paul Iribe are colored by hand in the pochoir 
technique, with as many as 1 1 stencils required for some of them. On the plates, 
Iribe' s name has been scrubbed out. Hiler, 467. Colas 1517. The récipient of 
this copy, Max Meyer, became a leader of the New York garment industry 
and one of the founders of the High School of Fashion Industries. His 
company still exists, offering the latest lines of fashion accessories, as "a 
wholesale import company dedicated to quality, unique sélections and 
dependable service since 1901." 

Plates fresh and colors bright, spine expertly restored. 

535 Madison Avenue ■ New York, NY 10022 ■ 212-75! -0011 ■ fax 212-751-9014 
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